Our Vision: A Destination University

Our campus shares a vision of the university's future as a "destination university," or university of first choice for students, researchers, and others.

Students want to attend an institution that is known for academic quality
Alumni want to ensure their alma mater is known for academic quality
Iowans want a world-renowned institution rooted in academic quality
Researchers and scholars want to work in an institution that is centered around academic quality
Patients want to receive quality care that is the most advanced through research conducted in an institution that is known for academic quality
 

graphic: outcomes, illustrating that strengthening strategic priority areas plus selected areas of distinction leads to a "destination university"