A Destination University

We began this journey with a bold vision: to establish the University of Iowa as the top choice for the next group of talented students, faculty, and staff. Guided by our strategic plan, we have called on the entire UI community to help carry out this mission, and our efforts are producing remarkable results. 

Three years into our 2022–2027 Strategic Plan, we’ve already surpassed key targets in retention, graduation, philanthropic support, research expenditures, and patient care capacity. While we are proud of what we have accomplished, there are more challenges, opportunities, and goals for our university to strive for in the coming years.

Together, we will continue to enhance the University of Iowa’s standing as one of the most distinguished public flagship universities in the country.

Spring flowers in front of the Old Capitol Building

Plan in Progress

Our quarterly update highlights how the strategic plan is driving measurable outcomes — strengthening student success, advancing faculty excellence, and aligning resources to support the university's future.

This progress reflects the collaborative work of many across our campus community. We invite you to explore how our strategic priorities are taking shape in classrooms, research labs, and communities across Iowa.

pLAN IN PROGRESS: April 2026

Latest Updates

A colorful tile mosaic wall that says Neonatal Intensive Care Unit

UI Health Care expands access to specialized newborn care

A new NICU space at UI Health Care Stead Family Children's Hospital will allow the nationally ranked neonatology program to care for more premature and high-risk infants, meeting Iowa’s growing need for highly specialized newborn care.

A picture of an art exhibit featuring graphite portraits of Iowans lost to drug addiction.

INTO LIGHT Project exhibit promotes learning, research, and engagement

More than 23,000 people visited the Old Capitol Museum in 2025 to experience an exhibit featuring portraits and accompanying biographies of Iowans lost to drug addiction. The exhibit was used by many UI instructors across disciplines as an opportunity for experiential learning.

A photo of four women in front of a green backdrop that says Eddy Awards on it

UI, UHR earn national recognition for retirement plan enhancements

The University of Iowa and University Human Resources recently earned national recognition for enhancements to its TIAA retirement plan, supporting more than 44,000 employees and retirees and making it easier for them to save for retirement.

Fireworks exploding behind the Old Capitol building dome

reSPARC updates

The university continues to make progress on our revenue and efficiency efforts, with our April update highlighting the development of new strategies informed by broad campus collaborations.

Mission

Vision

Core Values

Priorities and Goals

The five priorities of the strategic plan are interconnected, building upon each other to position our institution for success. 

Student presenting at a first-year poster session

Excellence in Teaching and Learning

Foster high-quality teaching and dynamic educational experiences that empower all students to achieve their aspirations.

Comparative Cognition Laboratory with Research Scientist Leyre Castro and Undergraduate Researcher Caleb Powers

Innovative Research and Creative Discovery

Advance the success of UI scholars, researchers, and artists and build on the university’s distinctive strengths in areas of current and emerging research and creative discovery.

Veterans flag display on the Pentacrest

Welcoming Environment

Facilitate a respectful campus environment that ensures access and opportunity for all students, faculty, and staff throughout their Iowa experience.

Student climbing the rock wall at the CRWC

Holistic Well-Being and Success

Provide a comprehensive foundation of support for individuals throughout all stages of their relationship with the university, beginning by attracting and retaining talented students, faculty, and staff who will contribute to a thriving university community.

Miyawaki forest planting

Transformative Societal Impact

Expand the university’s impact on local and regional communities, the state of Iowa, and the world by leveraging its areas of distinction, the resources entrusted to it, and the collective talent of its people.

What's Next

Our Strategic Plan Action and Resource Committee (SPARC) is helping the university reach new heights. For the strategic plan to be successful, we need continued participation and support from members of the campus community. Your ideas, input, and engagement are critical to us achieving our goals.