A Destination University

We began this journey with a bold vision: to establish the University of Iowa as the top choice for the next group of talented students, faculty, and staff. Guided by our strategic plan, we have called on the entire UI community to help carry out this mission, and our efforts are producing remarkable results. 

Three years into our 2022–2027 Strategic Plan, we’ve already surpassed key targets in retention, graduation, philanthropic support, research expenditures, and patient care capacity. While we are proud of what we have accomplished, there are more challenges, opportunities, and goals for our university to strive for in the coming years.

Together, we will continue to enhance the University of Iowa’s standing as one of the most distinguished public flagship universities in the country.

Old Capitol Building on a January day

Plan in Progress

Our quarterly update highlights how the strategic plan is driving measurable outcomes — strengthening student success, advancing faculty excellence, and aligning resources to support the university's future.

This progress reflects the collaborative work of many across our campus community. We invite you to explore how our strategic priorities are taking shape in classrooms, research labs, and communities across Iowa.

pLAN IN PROGRESS: FEB. 2026

Latest Updates

Fireworks exploding behind the Old Capitol building dome

An update on reSPARC

The university continues to make progress on our revenue and efficiency efforts, with our February update highlighting the formation of a new group and some early initiatives that are taking hold.

Exterior of the College of Pharmacy building.

UI initiative will improve lung cancer screening access across Iowa

The UI College of Pharmacy is leading an initiative to boost Iowa’s low lung cancer screening rates by embedding screenings in community pharmacies across the state, which will expand access in rural and underserved Iowans through community-based care.

A pickup truck decorated with Iowa banners and an inflatable Herky drive in the Homecoming Parade.

UI earns national recognition for community engagement

The Carnegie Foundation for the Advancement of Teaching has recognized UI with its Community Engagement Classification, reaffirming Iowa’s commitment to community engagement and its leadership connecting education with public service.

Graduation ceremony

UI sets new records in student retention, graduation

Strategic plan initiatives and investments in academic support programs and need-based financial aid are helping more students stay on track and earn their degrees.

Mission

Vision

Core Values

Priorities and Goals

The five priorities of the strategic plan are interconnected, building upon each other to position our institution for success. 

Student presenting at a first-year poster session

Excellence in Teaching and Learning

Foster high-quality teaching and dynamic educational experiences that empower all students to achieve their aspirations.

Comparative Cognition Laboratory with Research Scientist Leyre Castro and Undergraduate Researcher Caleb Powers

Innovative Research and Creative Discovery

Advance the success of UI scholars, researchers, and artists and build on the university’s distinctive strengths in areas of current and emerging research and creative discovery.

Veterans flag display on the Pentacrest

Welcoming Environment

Facilitate a respectful campus environment that ensures access and opportunity for all students, faculty, and staff throughout their Iowa experience.

Student climbing the rock wall at the CRWC

Holistic Well-Being and Success

Provide a comprehensive foundation of support for individuals throughout all stages of their relationship with the university, beginning by attracting and retaining talented students, faculty, and staff who will contribute to a thriving university community.

Miyawaki forest planting

Transformative Societal Impact

Expand the university’s impact on local and regional communities, the state of Iowa, and the world by leveraging its areas of distinction, the resources entrusted to it, and the collective talent of its people.

What's Next

Our Strategic Plan Action and Resource Committee (SPARC) is helping the university reach new heights. For the strategic plan to be successful, we need continued participation and support from members of the campus community. Your ideas, input, and engagement are critical to us achieving our goals.